My idea involves having the red cross send SMS messages to blood donors, informing them when they are responsible for saving a life. This will inspire donors to continue to donate!

This idea will give the red cross a much needed boost in donations. The red cross should also look into robust testing to allow them to take donations from anyone who lived in the UK for a total of 6 months or more between 1 Jan 1980 and 31 Dec 1996, as there are many UK born Australians who would love to donate but cannot.

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