Encourage tourism by promoting the drive holiday along queensland's wonderful coast.
Rename the BRUCE HIGHWAY. Step 1. statewide competition for a new name. step 2. australia wide promotion of new name and places it goes to. step 3 sponsor(state/corporate) a major bike race down the newly named highway from cooktown to brisbane during the cooler winter months via rainforests/reefs/islands/mountains. This could be one of the great races of the world. What exposure that could be.