Failure was a taboo in Finnish society but now once a year, on 13th October, they celebrate 'National Failure Day' and encourage people to cast off their fear of failing.

CASE STUDY: Finland celebrates National Failure Day

Traditionally risk averse, several years ago entrepreneurs began calling for a new mind set in Finland.

They wanted to change Finnish culture to be more embracing of failure as part of creating the ‘new’.

To this end, a group of young entrepreneurs, led by Aalto Entrepreneurship Society and Boardman Tulenkantajat group, arranged the first National Failure Day in 2011.

For the day, on 13 October, major university cities each held their own events featuring entrepreneurs, corporate leaders, and pop icons speaking about their experiences with failure.

Image source: flickr

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